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4 Crucial Lessons To Learn From Michael Peres’ Early Days In Business
 /  Last Modified: March 6, 2020

1. Establish A Social Media Presence

Some deals were tight, and in many of those cases the fact that he already had a support base of many was what got him over the line. It’s important not to underestimate the power of a large social media following in today’s online business environment. Even if an immediate benefit to a project in terms of cold, hard cash isn’t always—or even often—something that happens, it’s important to keep in mind that you’re planning for the long run. A strong social media presence is an indication of approval on a grand scale, and proves that you provide value to those around you.

 

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2. Build a Network by Acting First

Starting out in web development, Peres would search for high-traffic websites that had been coded poorly, and then rebuilt their site on his own. The problems were usually easy to fix, and there was no shortage of options to choose from, making this a highly effective means of coming into direct contact with major players in the industry. In order to make the approach as beneficial as possible, Michael would then request that they marketed his name at the bottom of the site, as well as linking back to his social media. 

 

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Undersell Yourself
Waiting for the perfect job isn’t going to do anybody except your competition any favors. Peres recognized this, and took the rather drastic step of willingly ripping himself off. It was a risky strategy, but one that paid off as he managed to get some big clients to take a punt on him. Sometimes a foot in the door is the only thing you need to blow somebody away.

 

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What’s Next?

Peres’s example is an instructive one for anybody looking to craft a life for themselves on their own terms, rather than the terms of the system they’re living in. Even though the individual techniques used will doubtless vary across different industries, the core principles of disruption and networking—as well as the willingness to work brutally hard—are something we could all do with implementing in our own lives.

 

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While there’s no doubt that some of the strategies he used can seem a little counterintuitive, that’s part of the point. Trying something a little different can often be the most effective way to smash through previous plateaus and continue to grow, both personally and professionally.

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